Austin Chiang is an assistant professor of medicine at Jefferson Health (Thomas Jefferson University Hospitals) in Philadelphia, PA, and serves as its chief medical social media officer. Dr. Chiang is also director of Jefferson Health's Endoscopic Weight Loss Program and is one of the most influential voices online in the field of gastroenterology. He champions physicians' presence on social media and is founding president of the Association for Healthcare Social Media (AHSM), the first 501(c)(3) professional society for health professional social media use.

Interviewed by Moyez Jiwa